About Prime Publishing
Claim-education guides written by a fully independent licensed adjuster with 16 years in the field, who has seen claims from both sides.
What We Do
Prime Publishing exists for one reason: the roof insurance claim process is confusing, and the people going through it deserve straight answers.
Homeowners get handed estimates they can't read and settlements they don't understand. Contractors watch legitimate work go unpaid because the documentation wasn't there. In both cases, the gap isn't effort — it's knowledge. The process is learnable. Nobody teaches it.
So we publish guides that teach it. Every Prime Publishing title is written in plain language, organized around what actually happens on a claim, and focused on one thing: helping the reader understand the process well enough to handle their part of it correctly.
We're a division of Prime Marketing LLC, based in Alabama. Our first titles are The Roof Claim Playbook for homeowners and The Contractor's Supplement Template Pack for roofing professionals — with more claim-education titles on the way.
About the Author
Prime Publishing's guides are written by Christopher Joffrion, a fully independent licensed insurance adjuster with 16 years in the field. He has inspected storm-damaged roofs, written estimates, and worked claims for several insurance carriers, and he has also seen claims from the homeowner's and contractor's side. That view from both sides is what he brings to every guide: what adjusters look for, how estimates get built, and where files fall apart.
Today he also helps homeowners and roofing contractors understand their storm claims. The guides put that experience into plain English: how the process actually runs, what a well-documented file looks like, and what to ask before you sign anything.
Prime Publishing guides are educational. Chris does not act as your adjuster, public adjuster, or attorney through these guides, and no guide can promise a claim outcome.
